TY  - BOOK
AU  - Abd. Rahman Ahmad
TI  - Introduction to Strategic Management : : Concepts and Tools / 
SN  - 9789670764290
U1  - 658.4012 ARA 
PY  - 2015///
CY  - Batu Pahat, Johor :  
PB  - Penerbit UTHM, Universiti Tun Hussein Onn Malaysia, 
KW  - Strategic planning
N1  - Bibliography: pages 109-115
ER  -